MoneyGram is a company that largely works with immigrant populations, helping them send money home. When we got the business, they had mostly relied on stock imagery and in-house production. They had also just begun a major F1 sponsorship. We helped them create a new brand, making the most of their hight dollar sponsorship while staying true to their purpose. The result was a celebration human mobility with a healthy dose of F1 rat-race thrown in for good measure.

As ECD, I collaborated with our planning department to bring the two very different worlds of underserved immigrant labor and Formula One into cohesion. I also led all creative and production and functioned as the primary client liaison, acting as both head of creative and accounts on multiple international shoots.