When I first started working with L.L.Bean, they were one of those great companies who had so many stories to tell, you just had to shine a light on them. From employees to field testers to real customers, we used real stories to show the brands enduring commitments to quality and life in the outdoors. Additionally, our traffic driving retail work made the mall a much cooler place to walk around.

As CD, I led a creative team of 10 on the account, oversaw brand tone and execution of all concepts and was the main point of creative contact with the brand.

Recognition: Best-in-Show OBIE Awards